The story of NUXE is indivisible from Aliza Jabès, CEO and founder of NUXE Group. Passionate about the infinite power of plants, she discovered NUXE, a Parisian formulation laboratory, in the early 90s and decided to use it as a starting point for a new beauty brand combining Nature and Luxury. Nuxe is a glamour and innovative brand (45 patents pending (FR)), expert in natural origin cosmetology. Unique textures, exquisite fragrances, high performance : millions of women have chosen Nuxe products as their beauty secrets throughout the world.